Capitalize on your Fast Followers

Stop trying to convince the skeptics.

It’s one of the most common mistakes in a data-driven transformation. We focus our energy on the most resistant team members, while our high-impact change agents wait on the sidelines.

Research highlighted by MIT Sloan Management suggests a more powerful leadership strategy. Instead of charming skeptics, capitalize on your “fast followers”—the highly engaged early adopters.

Here’s the strategic playbook:

  • Reward Early Efforts: Implement recognition programs for those who buy-in first. This affirms their effort and creates a “domino effect of enthusiasm”.
  • Brand the Change: “Name it to tame it”. Give your data initiative an internal brand, a motto, or a hashtag.
  • Tell Stories: Shift from numbers to narratives. Share small, anecdotal wins to build momentum.

This approach transforms employees from mere adopters into true stakeholders. After all, in any major change, perception is reality.

What’s your #1 strategy for building momentum during a major transformation?

#Leadership #ChangeManagement #DataDriven #DigitalTransformation #Strategy

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