Dual Promotion is Better than Self-Promotion

🚫 Shameless self-promotion can backfire at work.


Wharton research shows that bragging only about yourself may project competence but harms warmth and likeability.

The better strategy? Dual-promotion.
That means:

  • Highlighting your own accomplishments 🎯
  • While also acknowledging colleagues, competitors, or mentors 🙌

Why it works:
✔️ Makes you appear competent (you know what success looks like)
✔️ Shows confidence (you’re not afraid to spotlight others)
✔️ Builds trust & collaboration

It’s not just good manners—it’s smart career strategy. In fact, dual-promoters are seen as more electable, trustworthy, and intelligent.


How do you balance self-promotion with giving credit to others?


#LeadershipDevelopment #WorkplaceCulture #CareerGrowth #PersonalBranding #Management

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