Your customers may fumble when describing their dream product, but they’ll light up when talking about their dream outcome. They know exactly what progress they’re desperate to make—whether it’s saving time, feeling confident, or belonging to something bigger.
The innovation goldmine isn’t buried in feature requests. It’s hidden in plain sight: the functional wins people need, the social connections they crave, and the emotional rewards they’re chasing.
Find the friction that’s blocking their path to progress, then obliterate it. Because at the end of the day, people don’t buy products or services—they buy better versions of themselves.
The secret? Fall in love with their struggle, not your solution.
#Innovation #ProductDevelopment #CustomerNeeds #BusinessStrategy #ProblemSolving #ConsumerBehavior
Elevarse Performance Consulting 
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